Data & Privacy
At 777ez, we take the privacy and security of your personal data seriously. This Privacy Policy explains exactly what information we collect, how we use it, who we share it with, and what rights you hold over your own data as a user of our platform.
Our Privacy Commitments
These cards highlight the core principles governing our data practices. They summarise — but do not replace — the full Privacy Policy below.
We collect only the personal information that is strictly necessary to operate your account, process transactions and comply with our regulatory obligations. We do not collect data speculatively.
Your personal information is never sold, rented or traded to third parties for their independent marketing purposes. Sharing occurs only as described in this Policy and only to the extent necessary.
All data transmitted between your device and the 777ez platform is protected using industry-standard TLS/SSL encryption. Sensitive fields such as passwords are stored using one-way hashing algorithms.
You have the right to access, correct, delete and export your personal data. You can also withdraw certain consents and object to specific processing activities. See Section 7 for full details.
We do not hold your data indefinitely. Retention periods are tied to the purpose for which data was collected — account data is retained for the account's active lifetime plus a defined post-closure period for legal compliance.
In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users and relevant authorities within the timeframes required by applicable data protection law.
This Privacy Policy ("Policy") is issued by 777ez ("the Platform", "we", "us" or "our") and applies to all personal data collected, processed and stored in connection with your use of the website at https://777ez.cam and any related services made available through it, including sports betting, live dealer casino games, slots, table games, promotional programmes and customer support channels.
We are committed to handling your personal information in accordance with applicable data protection principles. This Policy is designed to give you a clear, honest account of our data practices so that you can make informed choices about using the Platform.
This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, each of which is incorporated by reference into the overall agreement between you and the Platform.
For the purposes of this Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or can reasonably identify a living individual, directly or indirectly — including name, email address, device identifiers, IP address and account activity. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, deletion or any combination thereof. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this context, the operator of the 777ez platform. |
| "Data Processor" | A third party that processes Personal Data on behalf of the Data Controller — for example, payment service providers, KYC verification services and cloud infrastructure providers. |
| "Consent" | A freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose. |
| "KYC Data" | Identity verification documents submitted during the Know Your Customer process, including government-issued identification, proof of address and, where required, source-of-funds evidence. |
| "Technical Data" | Automatically collected information relating to your device and browser, including IP address, browser type, operating system, screen resolution and session duration. |
We collect Personal Data through several channels during the course of providing our Services. The categories of data collected, and the contexts in which they arise, are as follows:
When you create an account on 777ez, we collect:
To comply with anti-money laundering (AML) obligations and to confirm your age and identity, we may request:
When you make deposits or request withdrawals, we collect:
We process your Personal Data on the basis of one or more of the following legal grounds, depending on the specific processing activity:
| Legal Basis | Examples of Processing Activities |
|---|---|
| Contract Performance | Creating and managing your account; processing deposits and withdrawals; providing access to games and betting markets; resolving disputes. |
| Legal Obligation | KYC and AML verification; age verification; responding to lawful requests from regulatory authorities or law enforcement agencies. |
| Legitimate Interests | Fraud prevention; security monitoring; improving platform performance and game recommendations; analysis of usage patterns to enhance user experience. |
| Consent | Sending marketing communications and promotional offers where consent has been obtained; certain cookie placements beyond strictly necessary cookies. |
We use the Personal Data we collect for the following purposes:
We do not sell, rent or trade your Personal Data to third parties. We share your data only in the following limited circumstances, and only to the extent necessary for each stated purpose:
Subject to applicable law and certain exceptions provided therein, you have the following rights in relation to your Personal Data held by 777ez. To exercise any of these rights, contact us at the details provided in Section 15.
We will respond to all valid rights requests within 30 calendar days of receipt. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reasons for it. We will not charge a fee for exercising your rights unless requests are manifestly unfounded, excessive or repetitive.
The Platform uses cookies and similar tracking technologies to operate correctly, remember your preferences and analyse usage patterns. A cookie is a small text file placed on your device by a web server when you visit a website.
We use the following categories of cookies:
| Category | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Essential for the Platform to function — includes session authentication, security tokens and load balancing. | No (always active) |
| Functional | Remembers your preferences such as language, display settings and responsible gambling tool configurations. | Yes |
| Analytics | Collects aggregated, anonymised data about how users navigate the Platform to help us improve performance and usability. | Yes |
| Marketing | Used to deliver promotional content relevant to your interests, including retargeting. Only activated where consent has been given. | Yes |
You can manage or withdraw your consent to non-essential cookies at any time through your browser settings or the cookie preference controls available on the Platform. Note that disabling strictly necessary cookies will impair the Platform's functionality.
We retain your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal obligations and to resolve disputes. The following general retention periods apply:
We implement appropriate technical and organisational measures to protect your Personal Data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include, but are not limited to:
Notwithstanding the above, no method of electronic transmission or storage is completely secure. While we take all reasonable precautions, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately if you suspect any unauthorised access to your account.
The Platform is operated on a global infrastructure, and your Personal Data may be transferred to, stored in or processed by systems located outside of Pakistan. This may include locations in the European Economic Area, the United Kingdom, or other jurisdictions where the operator's data processing partners maintain facilities.
Where such transfers occur, we ensure that appropriate safeguards are in place — such as standard contractual clauses, data processing agreements or adequacy determinations — to provide a level of protection for your data that is equivalent to the standards described in this Policy.
The Platform is strictly intended for adults who are 18 years of age or older — or the higher minimum age required by the operator's licensing conditions. We do not knowingly collect, process or store Personal Data relating to individuals under the minimum eligible age.
If we become aware that Personal Data has been collected from an individual who is below the minimum eligible age, we will take immediate steps to delete that data and close the associated account. If you believe a minor may have created an account on the Platform, please contact our support team immediately at the details set out in Section 15.
The Platform may reference or integrate with third-party services — including payment processors, game software providers and identity verification services — whose own privacy practices are governed by their respective privacy policies. 777ez is not responsible for the privacy practices of any third-party service, and inclusion of a third-party provider's name or service within the Platform does not constitute an endorsement of that provider's data practices.
We encourage you to review the privacy policies of any third-party service with which you interact through the Platform, particularly payment providers you use for deposits and withdrawals.
We may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations or the Platform's features and services. The "Last Updated" date at the top of this page will be revised whenever a material change is made.
Where a change materially affects your rights or the way in which we use your Personal Data, we will notify you via the email address registered to your account, or through a prominent notice displayed on the Platform, prior to the change taking effect.
Your continued use of the Platform following the effective date of any revision constitutes your acceptance of the updated Policy. If you do not agree with the changes, you must cease using the Platform and may request account closure in accordance with our Terms & Conditions.
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact our Data Privacy team using the following details. All contact information is provided as plain text only and is not a clickable link.
For responsible gambling enquiries, self-exclusion requests or account limit adjustments, please visit our dedicated Responsible Gambling page.
For general questions about our platform rules and conditions, please review our Terms & Conditions or visit our FAQ page.
You're in Good Hands
Your data is protected, your rights are clear, and our team is available around the clock to answer any privacy-related questions. Explore the full platform or review our other policies below.